Content strategy · AI systems · Speaker coaching · Visual storytelling

Whatever the format,
whoever the audience —
I've made it. And built the tools
to make it better.

Content strategist. Writer. Visual storyteller. AI builder. I've spent a decade getting fluent in every room content lives in.

Let's work together See the work
12×
MQL-to-SAO conversion improvement
10×
video view growth in one fiscal year
21%
blog traffic growth at Iterable
4.4★
event content score, up from 4.0

About

Michael Huard
10+ yearsmaking content work harder

I've been telling stories since before I knew "content marketing" was a job title.

It started with a movie review blog — because if I was going to spend two hours watching something, I might as well have something to say about it. That instinct never left. Today, I build content strategies for brands that want to actually connect with people, drive revenue, and stand out in a category full of distracting noise.

I've ghostwritten keynotes for executives, built AI systems that let small content teams punch well above their weight, and yes, I've also led April Fools campaigns about carrier pigeons for a B2B SaaS company — and it performed extraordinarily well.

If you want content that earns attention, breaks formatting boundaries, builds pipeline, scales quickly, and still sounds like a human wrote it — let's talk.

Content strategyAI workflowsExecutive ghostwritingVideo productionSpeaker coachingLifecycle marketingEvent content

What I do

Pick your challenge. I've probably already solved it.

01
Content Strategy and Creation
From the plan to the published piece. I work across the full content spectrum — blog posts, ebooks, guides, reports, infographics, email, newsletters, social, ads, and web copy. Full-funnel thinking, not just top-of-funnel noise.
BlogEbooksEmailWeb copySocialAds
02
AI-Powered Content Systems
Custom AI workflows that make your content team exponentially more effective — without making the output feel like it was generated by a robot. I build tools that think the way your team thinks, then do the heavy lifting so you don't have to.
Workflow designCustom toolsContent opsScaling
03
Executive and Speaker Communications
Keynotes, conference presentations, and the kind of stage coaching that turns a nervous executive into a compelling storyteller. I've written words for stages large and small — and coached the people who had to deliver them.
GhostwritingKeynotesDeck buildingStage coaching
04
Visual Content
Video production and photography aren't afterthoughts here — they're part of the story. I shoot, produce, and direct visual content for brands, events, and campaigns, and I know how to make visuals that work across every channel.
Video productionPhotographyEventsSocial

AI systems

I don't just use AI.
I build with it.

Most content teams are using AI like a fancier search engine. I've spent the last few years building custom systems that actually change how content gets made — from ideation through distribution. Here's what I've shipped.
Topic Ideation and Planning Agent
An AI agent that handles the entire content planning cycle — researching trending topics, identifying gaps, and generating a prioritized editorial calendar for the whole team. Turns a weekly planning meeting into a standing agenda item that practically runs itself.
Editorial calendarTopic briefsCompetitive gaps
Blog Writing Skill
A company-wide writing tool that researches the topic, finds the best angle, builds an outline, sources supporting stats, writes a full annotated draft, and closes with repurposing recommendations — all from a single prompt. Built for the whole team, not just writers.
Full draftAnnotated outlineRepurposing planSupporting stats
Customer Story Generator
Drop in an interview transcript, get back a full case study — written using journalistic profiling techniques, modeled on existing brand voice. Plus social derivations, email versions, length variants, and a content journey map for how to use the story across channels.
Case studySocial copyEmail variantDistribution plan
Content Library Search Tool
A natural language search tool that lets anyone on the team ask "have we written about X?" and get an instant answer — including upcoming content pulled live from the Asana editorial calendar. No more duplicate content, no more "I didn't know we had that."
Published inventoryAsana integrationNatural language search
Content Prototyping
Shortening the gap between "what if we tried this format?" and actually seeing it. By rapidly prototyping creative concepts — new formats, interactive ideas, visual treatments — teams can pressure-test a vision before committing to full production, and kill bad ideas before they cost anything.
Format explorationCreative conceptsRapid iteration
More in
development.

Portfolio

Selected work

Content doesn't live in one place. Neither does this portfolio.

Marketers and the AI adoption waveEditorial
Marketers and the AI adoption wave
Marketers are leading the AI wave — even as growing pains emerge. A timely piece on where marketing teams are actually landing with AI adoption.
Redesigning for humans, search, and AIEditorial
Redesigning for humans, search, and AI
What worked and what didn't when rebuilding the Webflow site for the age of AI-driven search — a candid look at the process and tradeoffs.
Welcome to the next era of the Webflow CommunityEditorial
Welcome to the next era of the Webflow Community
A milestone piece announcing a new chapter for Webflow's community — written to land with both long-time members and people discovering the platform for the first time.
Interview Series: Dream It, Build It, Make ItVideo
Interview Series: Dream It, Build It, Make It
A thought-leadership interview series exploring how top brands build innovative, data-driven customer experiences — from martech strategy to human-centered design.
Product Expert SeriesVideo
Product Expert Series
A how-to series featuring product experts working with customers every day.
Iterable Analog Suite April FoolsEditorial
Introducing Iterable's Analog Suite
An April Fools product launch for carrier pigeons, fax machines, and snail mail. Because sometimes the best B2B content makes people actually laugh.
The EpiPen Scandal and the Cost of Corporate SilenceEditorial
The EpiPen Scandal and the Cost of Corporate Silence
Ghostwritten op-ed for a Fortune byline at the height of the Mylan EpiPen pricing controversy — making the case for why corporate communications failures are as damaging as the underlying crisis.
Social listening
for marketers
Webflow × Reddit
Editorial · Demand Gen
Social Listening for Marketers
Co-authored with Reddit — a research report on how real community conversations fuel smarter brand decisions. Managed full distribution, ads, and webinar content from the Webflow side.
News in the Age of
Personalized Marketing
Iterable · User Engagement Report
Editorial · Demand Gen
News in the Age of Personalized Marketing
An original research report analyzing how 30 leading news publications approach cross-channel marketing — from welcome campaigns to cart abandonment. Fully owned and produced.
From Drab
to Glam
Iterable · Retail Marketing Guide
Editorial · Demand Gen
From Drab to Glam: A Retail Marketing Makeover Guide
A how-to guide analyzing how leading retail and beauty brands personalize the customer journey — covering welcome campaigns, promotions, and cart abandonment. Fully owned and produced.
Everything we announced at Webflow Conf 2025Product · Event
Everything we announced at Webflow Conf 2025
Full keynote recap covering every product announcement from Webflow Conf 2025. Written and produced in collaboration with PMM for one of the biggest launch moments of the year.
Introducing Webflow AEOProduct
Introducing Webflow AEO
Launch post for Webflow's agentic, closed-loop system for AI discovery. Co-written with PMM to introduce a new product category at the intersection of AI and web publishing.
Activate Summit 2024 — The Impact of AI on MarketersEvent
Activate Summit 2024 — The Impact of AI on Marketers According to Marketers
Conducted the original Wakefield Research study behind this talk and collaborated with the speaker on the presentation. The data and narrative arc were built from the ground up.
Activate Summit 2024 — Iterable Product KeynoteEvent
Activate Summit 2024 — Iterable Product Keynote
Stage manager and run-of-show lead for Iterable's flagship product keynote. Responsible for optimizing content delivery, timing, and flow for a live conference audience.
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What people say

Don't take my word for it.

"
I really enjoyed working with Michael (and am constantly looking for ways to work with him in the future)! He manages to edit, create, and polish not only written content, but video, social, and beyond. Plus, as the cherry-on-top, he's fast. Quantity and quality. Jealous of anyone who has the opportunity to work with Michael.
AB
Brooke Grief
Head of Content Marketing and Web, You.com
"
Another placeholder — ideally from a different context: a speaker you coached, a content lead you worked alongside, an executive you ghostwrote for.
CD
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Title, Company
"
A third placeholder — consider one from a peer or direct report who can speak to what it's like to work with you, not just what you produced.
EF
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Title, Company

Get in touch

Content or branding project? Let's figure it out together.

I work with brands on project-based engagements, ongoing retainers, and everything in between. Tell me what you're working on and I'll tell you how I can help — no pitch deck required.

→Responds quickly
→Available for projects and retainers
→Based in Napa, CA — works everywhere
Got it — I'll be in touch soon.